Sunekos Product Launch
Xytide
Testimonial
Tess and the team at Lime Events are exceptional!
We had the pleasure of working with them for two large corporate events in which they seamlessly brought our vision to life and delivered on every key aspect discussed - leaving guests with a lasting impression of our brand. We are looking forward to working with Lime Events again soon.” – Kendel Young, Xytide Marketing Manager
Client Overview
Client: Xytide
Industry: Pharmaceuticals / Aesthetics
About: Xytide is an Australian-owned distributor bringing the latest innovative medical aesthetics products from around the world to market.
The Event
Name: Sunekos Product Launch
Location: Ortolana, Britomart and The Annex, Auckland
Type: Product Launch Dinner & Cocktail Function
Attendees: 100 VIPs from the medical aesthetics industry
The Brief
Xytide engaged Lime Events to deliver two standout brand experiences to introduce Sunekos to the New Zealand market.
Objectives:
Generate industry buzz and position Sunekos as a must-have innovation
Create an immersive, Instagram-worthy brand experience to drive FOMO and user-generated content
Drive product understanding and secure sales orders from attendees
Success Metrics:
Strong event attendance and guest satisfaction
Generation of high-quality content for social media
Orders secured for the new product
Boosted brand equity and awareness
Our Approach
Lime Events designed and delivered two complementary yet distinct events to appeal to Xytide’s VIP audience.
For the main product launch cocktail event, we developed a sensory-driven experience built around four themes:
Sight: Dramatic projection mapping featuring the product and before/after results across a feature wall
Sound: A curated playlist to match the brand’s sleek, modern aesthetic
Touch: A bespoke drink activation where guests injected flavoured syrups into cocktails – a creative nod to the injectable nature of Sunekos
Taste: Tailored canapés and signature cocktails/mocktails designed to appeal to a predominantly female audience
To amplify reach beyond the room, we created numerous "Instagram moments," including:
Branded photo wall
Interactive bar elements
Key Opinion Leader (KOL) testimonials filmed onsite
A content creation team capturing reels, photography, and video to supply the client with high-quality post-event content
Results & Impact
Achieved strong attendance and guest satisfaction across both events
Exceeded content goals with high-performing social posts and strong UGC
Orders placed during and post-event exceeded client expectations
Positioned Sunekos as a premium, sought-after brand in the NZ aesthetics market
Strengthened Xytide’s presence and reputation in the New Zealand market
Services Provided
Strategy | Event Design | Styling Direction | Full Event Management | Content Briefings | Production Direction | Full Finance Management | Function Design & Management | Health & Safety and Risk Assessment Plans | Onsite Event Management | Post Event Analysis
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