Glassons Swimwear Activation – KearnsPR

Client Overview

Client: KearnsPR, representing Glassons

Industry: PR / Fashion

About: KearnsPR is a boutique public relations agency representing leading fashion, lifestyle, and retail brands. Glassons is a major fashion retailer known for trend-driven, accessible clothing across Australasia.

The Event

Name: Glassons Swimwear Activation

Location: The Mount, Tauranga

Type: Brand activation booth

Attendees: Hundreds of attendees at the wider event, with consistent foot traffic through the activation

The Brief

KearnsPR engaged Lime Events to deliver a high-impact brand activation for Glassons' new swimwear collection - with only a short window to plan and execute.

Objectives:

Source and manage a supplier to build a bespoke activation booth
Design a visually striking, Instagram-worthy space
Generate high foot traffic and create buzz around the swimwear range
Support the onsite team during the event, including managing pack-in and pack-out
Deliver on time and within budget

Our Approach

With limited lead time, Lime Events leveraged our supplier network to secure a trusted builder who could deliver a custom booth to brief, within both budget and timeframe.

Our creative approach prioritised sustainability and long-term value - the booth was designed to be repurposable for future events, offering greater ROI and reducing waste.

We worked closely with our supplier to ensure a high-quality, polished finish and managed the full activation lifecycle from planning to pack-out. Our onsite presence ensured the Glassons team had everything they needed for a smooth, stress-free activation.

Results & Impact

Eye-catching, high-quality booth delivered on time and under budget
Significant foot traffic and engagement throughout the activation
Strong social media presence – with extensive tagging and swimwear content shared by attendees
The booth is now being reused for other events, extending value and reducing environmental impact