Crack Open the Chat
Better Eggs
Testimonial
“We can’t thank Tess and Shellie from Lime Events enough for the incredible work they did bringing our Crack Open the Chat charity event to life - creating awareness for mental health in the South Waikato. This event, held in support of the Rural Support Trust, was more than just a success – it was a record-breaker, becoming the largest fundraiser the Waikato Rural Support Trust has ever had, raising over $80,000.
From start to finish, Tess and Shellie went above and beyond to ensure every detail was perfect. Their professionalism, creativity, and commitment to excellence meant everything ran seamlessly. The styling, in collaboration with The Event Girl, completely transformed the venue and created a warm, inviting space that set the tone for a powerful night.
We’ve received nothing but glowing feedback from attendees, sponsors, and the community. Every objective we set was not only met – it was exceeded” - Better Eggs
Client Overview
Client: Better Eggs
Industry: FMCG / Farming
About: Better Eggs is a fourth-generation, family owned New Zealand egg production company that supplies supermarkets, distributors, and bakeries nationwide with cage laid, barn laid, and free range eggs.
Event Overview
Event Name: Crack Open the Chat
Location: Putāruru Plaza, South Waikato
Type: Community-focused mental health awareness and fundraising auction
Attendees: 450
Objectives
Raise awareness and provide practical support for mental wellbeing in the South Waikato
Fundraise for the Rural Support Trust, with a goal of $50,000
Give back to a region that Better Eggs is deeply connected to
Equip business leaders with tools to create more supportive, resilient workplaces
Key Outcomes Sought
Sell-out event with strong attendance
High engagement and a warm, welcoming atmosphere
Media visibility and strong community impact
Our Approach
Delivering a major event in a rural region came with logistical challenges, especially sourcing a venue large enough to host 400+ people. We secured the Putāruru Plaza and reimagined the layout to maximise the space. Our design included:
A creative tunnel entry for guests to collect pre-packed dinner boxes (a highlight)
“Vendor trays” roaming the venue – inspired by stadium snacks – for a fun and functional catering experience
A thoughtfully designed registration process tailored for a less tech-savvy audience
A low-cost, user-friendly silent auction platform
Our goal was to make every detail feel purposeful while keeping the event accessible and engaging for the local community.
Results & Impact
Sold out event with 100% attendance
Raised over $80,000 – exceeding the fundraising goal by $30,000
Came in $15,000 under budget, passing on supplier discounts and negotiated savings
Meaningful community impact – Attendees shared heartfelt stories of how the event supported their mental health journey
Widespread positive feedback from guests, sponsors, and media
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